Inheritance is not succession: REBRAND Masterclass ’26 to challenge founders on legacy

The REBRAND Masterclass '26: Brand Legacy Edition convenes in Accra on October 15th, 2026, to challenge founders on the critical topic of legacy. Titled "Build Beyond You," the executive-focused program delves into succession, governance, leadership transition and the structures needed to sustain businesses across generations.

At the heart of the conference is the core distinction: "Inheritance is not succession." This is exemplified by Gucci, the Italian luxury fashion house that expanded internationally under Aldo Gucci in 1953. However, as the Italian brand grew, ownership, leadership and succession issues arose, leading to family disputes and eventual loss of control. Today, Gucci is part of Kering, but the Gucci family no longer manages the company.

The masterclass emphasizes that simply transferring ownership through inheritance does not guarantee a successful succession. Inheritance transfers assets, but succession must transfer leadership, systems, responsibility, decision-making structures and a clear vision for the future. The program will explore practical approaches for founders and business leaders to build companies that can continue to operate and retain value beyond the original founders.

Participants will examine the broader question of legacy, not just financial inheritance. The organisers argue that children may inherit a company but may lack the proper systems, structures, leadership preparation and governance frameworks to continue the enterprise. With only 25 executive seats available, interested participants can secure their spots by visiting bkc.name/rebrand or contacting 0244961121.

MTN registration is also available via *713*33*35#. The central question confronting attendees is whether their brand can thrive without them at the helm.