I tried literally everything and there was a reason …

Stephen Curry expressed his gratitude for his time at Under Armour, highlighting the 12-13 year period during which he developed the Curry Brand. The company played a crucial role in searching for a new partnership that encompasses longevity, legacy, and global reach across various sports and lifestyle domains. Li-Ning emerged as the ideal partner due to its exceptional product quality and commitment to long-term success.

Curry tried numerous shoes during his tenure, ultimately finding the optimal fit with Li-Ning. Dwyane Wade and Jimmy Butler, both long-time associates of the brand, set the stage for this decision. Curry is enthusiastic about the new collaboration and has just returned from a tour, marking the beginning of an exciting chapter.