Hoarding for Japanese gyudon chain Matsuya seen at Suntec City, states opening in Nov. 2026
It will be the first outlet in Singapore.
A Japanese gyudon chain, Matsuya, is reportedly planning to open its first outlet in Singapore in November 2026, according to a newly spotted advertisement. The signage, featuring the brand's logo, was captured in a photograph shared on social media by user @valterria. The hoarding, located in Suntec City's Tower 2, B1, indicates the anticipated opening date and location.
Matsuya is one of the three leading gyudon chains in Japan, alongside Sukiya and Yoshinoya. The dish, gyudon, consists of stewed beef slices and onions served over rice, and is renowned for its affordability and extended operating hours. The three chains are said to be engaged in a competitive race, frequently engaging in pricing wars and differentiating themselves through unique menu offerings.
Matsuya made its debut in Japan back in 1966 and has since expanded its presence to include operations in mainland China, Hong Kong, Taiwan, and Vietnam. The company is set to join Singapore's culinary scene, following Yoshinoya's entry in 1997 at Ngee Ann City and Sukiya's arrival in Suntec City back in 2021.
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