Hesburger making its Italian debut
The Finnish fast food firm is set to open its first outlet in Italy in the city of Matera next month.
Finnish fast food chain Hesburger is set to make its Italian debut, according to Italian newspaper La Repubblica. The company plans to open its first restaurant in Matera, a city in southern Italy's Basilicata region, during October, the report stated. Hesburger's Italian expansion coincides with McDonald's recent opening of a restaurant in the same city.
La Repubblica highlights the contrasting reactions to the arrival of two fast food chains in Matera, a city renowned for its Italian culinary heritage. The tabloid suggested that Hesburger's choice to establish a presence in the city may be linked to the European Capitals of Culture initiative. Matera, which served as the birthplace of Hesburger in 1980, received the city's Culture Capital designation in 2019, a recognition bolstered by Turku.
Hesurger has since expanded its presence to countries like Romania and Poland. Finnish tabloid Iltalehti was among the first to report on Hesburger's entry into the Italian market.
Written by urgent.news from Yle News Finland's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
