Gauging Interest in the iPhone Duo
Max Roberts, after looking at the list of MKBHD’s all-time most popular videos, and noting that his Duo first-look is #3, and a Duo follow-up is already at #36: Apple enters the category and in a week it blows past every other folding video. Now, this doesn’t translate to sales and folding phones taking over the entire smartphone market, but it does highlight a few things to me about tech and the…
Max Roberts observed that his Duo first-look video was the third most popular on MKBHD's all-time list, while a follow-up video was already in the 36th spot. Apple's entry into the foldable phone market has quickly surpassed all other folding phone videos, indicating a potential interest in the new form factor. However, this surge in popularity does not guarantee a widespread adoption of folding phones or a takeover of the smartphone market by this technology.
The popularity of Apple amongst viewers and the novelty of Apple's new product offerings also play a significant role in driving interest. The human brain is naturally drawn to new things, and this tendency is particularly evident when new product forms are introduced. The Duo's appearance seems to be markedly different from previous foldable Android phones, which have been released by Samsung, Google, and various Chinese companies over the past decade.
Consequently, the Duo stands out as a genuinely new and exciting product, capturing the attention of viewers and evoking a sense of newness.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
