Executive Turntable: Tinashe Manager Simonne Solitro Launches New Company

Music manager Simonne Solitro has launched MAD CREATIVE, an independent management and creative company. Solitro is representing her long-time client Tinashe, ahead of the release of Tinashe's upcoming album, Popstar. The press release states that MAD CREATIVE will consolidate Solitro's expertise in artist management, development and creative strategy, with a focus on building enduring careers, meaningful partnerships and innovative ideas that transcend conventional management.

Ty Roberts has been appointed as chief commercial officer of MusiMap. Roberts, who co-founded Gracenote, previously held the position of chief technology officer at Universal Music Group. Upon joining MusiMap, Roberts expressed his admiration for the company's technology, which he found to be highly versatile and capable of comprehending music through emotion, context and cultural meaning.

He went on to say that MusiMap has the potential to serve as a crucial intelligence source for businesses that utilize music to connect with audiences, ranging from assisting brands in identifying music that will resonate with potential customers to enabling music companies and platforms to organize and recommend vast catalogs with enhanced precision.

Patrick Zucchetta, MusiMap's chief revenue officer, added that the company has been developing technology that understands music through emotion, context and cultural meaning over the years. This unique approach has led to powerful commercial applications such as Light On, a tool that enables businesses to develop focused strategies that resonate with consumers on an individual and emotional level.

With his experience in scaling music technologies and establishing strategic partnerships, Ty Roberts will aid MusiMap in bringing its platform to organizations worldwide.