Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15. Apple's new iPhone 18 Pro range is now in stores. Back in May 2026 , Evercore raised its price by $35 to $365, arguing that investors were ignoring Apple's long term prospects. Now it's raised the price again, but this time…
Evercore has increased its price target for Apple (AAPL) to $380, citing anticipated higher upgrade demand for the upcoming iPhone 18 Pro range and the new Apple Watch Series 12. The investment firm's survey of consumers suggests that the new iPhone models will drive more upgrades than initially predicted. This price adjustment comes after Evercore previously raised its target to $365 in May 2026, acknowledging that investors may have underestimated Apple's long-term prospects.
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