Corus must ‘take some risks’ after recapitalization approval grants lifeline: expert

Corus Entertainment Inc., a Canadian media company, has secured approval for a recapitalization plan from Canada's broadcasting regulator, the CRTC, providing a lifeline to the struggling broadcaster. Despite the reprieve, experts argue that the new owners will need to invest in differentiated content to turn around the company's financial situation.

Jeffrey Dvorkin, a former director of the University of Toronto’s journalism program, emphasizes that the new management must take risks and avoid repeating content that hasn't been unique to audiences and advertisers. Corus owns 25 specialty television services, 15 conventional stations, 36 radio stations, and digital and streaming platforms.

The company's emergency calls to its properties have surged, with 1,771 calls recorded in the first eight months of the year, nearly double the 854 calls in the same period last year.