Co-creating the future of fashion with Google

Google's Envisioning Studio joined forces with fashion designers Jane Wade and Sergio Hudson to revolutionize the production process using AI-powered tools. These innovative applications, developed through Google Flow, enabled Jane to virtually style runway looks and Sergio to visualize his show within budget constraints. Users can now create their own custom design tools in Google Flow without any coding knowledge.

During the New York Fashion Week preparations, Google's Envisioning Studio collaborated closely with Jane and Sergio to streamline their creative workflow, freeing up more time for actual design work. The team created two specialized tools, Styling Suite for Jane and Runway Visualization for Sergio, both of which addressed their unique challenges.

Jane's Styling Suite tool allowed her to experiment with different elements of her runway models' outfits, such as hair, makeup, accessories, shoes, and garments, in a digital environment before moving on to physical samples. This process significantly reduced the time spent on in-person casting and fittings, which previously consumed up to three full days for a design team.

Meanwhile, Sergio's Runway Visualization tool eliminated the need for costly 3D renderings by simulating his show and allowing him to adjust the set-up, lighting, and props within his budget. This ultimately harmonized the models' walking paths and enhanced the overall viewer experience. The success of these collaborations is evident on the runways at New York Fashion Week, but the potential for further innovation remains.

While AI is gaining traction in the fashion industry, many projects still struggle to translate theoretical testing into practical applications. Google Flow offers a solution by enabling designers to co-develop tools that seamlessly integrate into their existing processes, ensuring they retain full control over their creative vision.

With Google Flow, users can build bespoke tools using natural language to describe the desired tool or workflow, eliminating the need for coding expertise.