BoF Careers Convenes Industry Leaders in London for Exclusive Insights on AI in the Workplace
Senior leaders from Chanel, Burberry, De Beers, Mulberry and L’Oréal, among others, attended an intimate breakfast at Mortimer House in London to explore AI’s impact on recruitment and talent retention.
On September 15, BoF Careers hosted an event at London's Mortimer House to discuss The Business of Fashion's latest findings on workplace and talent, followed by a networking session. Industry leaders from major fashion and beauty brands such as Bvlgari, Chanel, Burberry, De Beers, Deckers, Lacoste, L'Oréal, Mulberry, Net-a-Porter, Next, Richemont, and Unilever attended.
A fireside chat centered on BoF's latest knowledge report, "How AI Is Reshaping the Battle for Fashion and Beauty Talent," featuring commercial features editor Dan Hastings and UK editor and technology correspondent Marc Bain. The report, based on a survey of 2,926 professionals and aspiring fashion and beauty workers, revealed that 53% of current fashion workers and 61% of current beauty workers view AI positively or very positively.
Senior workers aged 40 to 49 were the most enthusiastic about AI, with 59% viewing it positively. Conversely, 29% of aspiring fashion workers viewed the increasing use of AI negatively or very negatively, citing anxiety about AI displacing workers and removing human creativity from design. Bain, who previously reported on this AI anxiety in 2023, noted a growing sentiment among younger staff about AI's impact on their work and learning.
AI training was a prevalent theme, with 39% of current fashion workers and 35% of current beauty workers wanting AI training but lacking it. Only 16% of fashion employees and 25% of beauty employees had received comprehensive, structured AI training.
Written by urgent.news from Business of Fashion's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
