AXA launches pan-African initiative to deepen insurance protection

AXA Mansard has launched a pan-African campaign in Nigeria called 'Culture of Care' to deepen insurance protection and reignite shared societal values around community support and protection. The initiative aims to celebrate everyday caregivers across the continent and position human empathy as the foundation for formal financial protection solutions.

AXA Mansard's Chief Marketing Officer, Adebola Surakat, emphasized that the campaign aligns with the brand's core mission to act for human progress by protecting what matters. She highlighted the importance of informal structures of care, such as family sacrifices, community solidarity, and traditional systems, in sustaining Nigerian society.

AXA Mansard's Chief Executive Officer, Kunle Ahmed, stated that the campaign represents a broader societal push beyond traditional underwriting, and aims to champion protection in its most human form. The Chief Executive Officer of AXA Mansard Health, Tope Adeniyi, stressed the need to shift public perception towards financial security and increase insurance adoption in Nigeria, given low national coverage metrics and regulatory shifts.

The new Insurance Industry Reform Act 2025, which includes recapitalisation and ongoing reform agenda, presents an opportunity to strengthen social and economic ties by promoting mutual protection.