As Some Labels Strike Deals With Suno, Artist Reps Sound Off: ‘It’s the Wild, Wild West’
With Suno unveiling its new v6 music models in partnership with WMG and others, managers and lawyers offer their takes on the rapidly evolving AI music landscape.
Suno's partnership with major record labels such as BMG, Warner Music Group (WMG), and Believe has sparked a debate among artists and their representatives. Some, like Mötley Crüe's manager Allen Kovac, are supportive of the arrangement, believing that AI-generated music can promote and not dilute the original artists' work. However, others, including music attorney Dina LaPolt, express skepticism about the opt-in clauses and question whether artists will participate in such deals.
The exact terms of these partnerships, particularly regarding artist permission for AI usage, remain murky, with lawsuits from Universal Music Group and Sony Music Entertainment alleging that Suno's v6 music models are "fruit of the same poisoned tree."
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