'Aaj Jeena Hai': Delhi Man Sells Gold To Buy Wife An iPhone 18 Pro, Netizens Call It A 'Poor Swap'
A Delhi man queued outside the DLF Mall of India Apple outlet before it opened at 8 am on Friday, waiting to buy an iPhone 18 Pro for his wife — a purchase he funded by selling his gold. The man, who was among the first in line, told India Today his wife does not currently use an iPhone and that he wanted to gift her the upgrade. She had asked specifically for the Burgundy colourway of the iPhone…
A Delhi man waited in line outside the DLF Mall of India Apple store before its 8 am opening on September 18 to buy an iPhone 18 Pro for his wife, financing the purchase by selling his gold jewelry. The woman specifically requested the Burgundy-colored iPhone 18 Pro, one of Apple's new four finishes for the Pro lineup. The man cited the fact that he has money now but not earlier, and has no certainty about the future, as his reason for making the purchase.
He chose to sell his gold instead of using savings, given his inability to predict what tomorrow might bring. This scenario was not an isolated incident, as several similar stories emerged from queues outside Apple stores in Delhi-NCR, Mumbai, and Bengaluru. While some online users praised the man's gesture, others criticized the trade-off between selling an asset with value that tends to appreciate and one that typically depreciates.
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