10 million people contribute $21M to charity through MoMo Piggy Bank
Nearly 10 million people have joined MoMo Piggy Bank over seven years, contributing VND545 billion (US$20.96 million) to 1,688 charitable campaigns supporting schools, bridges, housing, children's surgeries and tree planting.
MoMo Piggy Bank, a digital platform developed by MoMo, has seen nearly 10 million users contribute resources for various social projects over a span of seven years. These contributions, as small as VND100-1,000, come from everyday activities like walking. The platform translates these activities into Golden Pigs, which are then converted into funds for social initiatives.
As of now, the total contributions amount to VND545 billion, comprising VND105 billion in cash and VND440 billion from Golden Pigs. Each user's participation, through activities on the app or daily actions, plays a significant role. Over the years, these small contributions have collectively built 275 permanent school sites, stocked 168 libraries with books, constructed 459 charity houses and 53 bridges, funded surgeries for 3,535 children, provided 12,525 scholarships for disadvantaged students, and even planted 200,000 trees.
Nguyen Xuan Tu, Executive Director of the Hope Foundation, emphasized that social projects do not require large initial donations. Instead, they need mechanisms that enable many people to participate and aggregate small contributions into substantial results. The technology behind MoMo Piggy Bank simplifies the act of giving, but the true value lies in the participation of a large number of people and their sustained generosity.
To celebrate its seventh anniversary, MoMo Piggy Bank is collaborating with Dong Tay Barbershop and the Hope Foundation. Together, they aim to raise VND1 billion to construct a school in Dam Rong 2 Commune, Lam Dong Province. From September 14 to 30, users can earn vouchers and digital red envelopes, with the potential to win up to VND8 billion in total.
Each time a user empties their virtual piggy bank, Dong Tay Barbershop will contribute an additional VND200. Over the platform's seven-year journey, it has seen nearly 10 million participants in 1,688 charitable campaigns, benefiting more than 1.1 million children and planting nearly 200,000 trees.
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