Why 3BHKs are winning over Indian homebuyers

Indian homebuyers continue to gravitate towards larger homes, with 3BHKs emerging as the top choice for the majority of prospective buyers. According to the Anarock survey, 48% of respondents opted for a 3BHK, making it the most preferred configuration among 14 cities covered. The survey also reveals that the Rs 90 lakh to Rs 1.5 crore budget bracket is the most sought-after price range, indicating a sustained demand for higher-value homes.

While 2BHKs follow at 38%, the preference for 4BHKs and larger homes has risen to nearly 5%, up from 3% in the first half of 2024. The popularity of larger homes is evident across most major markets, though the intensity varies. Ahmedabad leads with a 57% preference for 3BHKs, followed closely by Chennai and Delhi-NCR at 53% each, with Hyderabad at 52%.

Bengaluru shows a 46% preference, while Kolkata stands at 46%. Pune records 47%, and MMR has the lowest 3BHK preference at 39%. Despite rising housing prices causing concern for 65% of respondents, 44% still plan to purchase despite the price surge. Affordability is the primary constraint, cited by 44% of those delaying or canceling their plans, followed by reduced property options within budget at 32%.

However, buyers are adapting to the increased prices by opting for peripheral locations, adjusting purchase timelines, or even temporary renting. The preference for larger homes is being driven by genuine housing needs rather than speculative buying, with 68% of respondents buying homes for self-use compared to 32% for investment purposes.

The demand for larger homes is also reflected in the strong interest in new projects, with 34% of respondents preferring new launches over ready-to-move-in homes.