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Mike McCarthy is using steel mill hype videos to flip Steelers culture

Pittsburgh native Mike McCarthy is using steel mill hype videos to instill a blue-collar mindset inside the Pittsburgh Steelers locker room.

  • Mike McCarthy uses steel mill hype videos to reshape Steelers culture.
  • Videos connect steelworking history to players' mental fortitude.
  • Local players find videos impactful, likening approach to being fired up by a loved one.

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