Universal and Cosm to Launch ‘Shrek’ in Shared Reality as Part of Multi-Film Pact

Universal Film and Cosm, an immersive media and technology company, have announced a multi-year, multi-film partnership for Shared Reality experiences, beginning with the popular animated film "Shrek." The collaboration involves Universal Film, DreamWorks Animation, and visual effects studio Reel FX, who will develop "Shrek" in Shared Reality.

This experience aims to immerse audiences in the world of the original film, allowing them to explore iconic locations like Shrek's Swamp, Duloc's Arena, and Dragon's Keep, and interact with beloved characters such as Shrek, Donkey, Princess Fiona, and more.

David O'Connor, Chief Brand Officer at Universal Entertainment, expressed excitement about the partnership, stating that it pushes the boundaries of how fans can experience the beloved story beyond the screen. He emphasized that this venture opens new opportunities for Universal and potential future entertainment developments.

Alexis Scalice, VP, Head of Cosm Studios at Cosm, shared her enthusiasm for bringing "Shrek" to Cosm as the company's first cinematic experience in Shared Reality. She highlighted that this animated film will bring the humor and irreverent charm of the original story to life for audiences who have followed the franchise for twenty-five years. Scalice also expressed pride in Cosm's role in this groundbreaking partnership, which continues to reinforce their belief in the potential of immersive entertainment.

Cosm has previously collaborated with Warner Bros. on Shared Reality experiences for "IT" and "The Matrix" last year. This summer, Sony Pictures acquired a minority stake in Cosm. Tickets for "Shrek" in Shared Reality at Cosm venues in Los Angeles, Dallas, Atlanta, and Detroit will be available for purchase this fall.