Tamagawa Univ. students pitch fresh ideas for namesake hot spring in northern Japan

Students at Tamagawa University in Tokyo have proposed new ways to promote the namesake hot spring, Tamagawa Onsen, in Akita Prefecture. The university, located in Tokyo's Machida city, presented their findings at the hot spring facility, Shin-Tamagawa Onsen, in Semboku, Akita Prefecture, on September 4th.

The students, from the university's College of Tourism and Hospitality, suggested using social media to spread information about the hot spring. They pointed out that only eight out of 105 people outside of Akita Prefecture knew about Tamagawa Onsen, meaning that over 90% of the general public is unaware of its existence.

One of the proposed changes includes highlighting the natural color of the water and its photogenic appeal. They also suggested adding information about specific experiences visitors can have at the hot spring. Furthermore, the students proposed asking the prefectural government to actively include Tamagawa Onsen in its tourism promotions.

The Semboku Municipal Government welcomed the proposals, expressing gratitude for continued research and cooperation. Mayor Tomoaki Taguchi emphasized that while the city has plenty of tourism resources, its lack of effective information dissemination has been an ongoing issue. He expressed enthusiasm about the students' ideas, stating that the city is eager to attract more visitors to Tamagawa Onsen from both Japan and overseas.