Spotify expands its partner program for podcasts to 35 new countries
Spotify said since changing its video podcasts creator terms in January, its payouts have increased by more than a third.
Spotify is expanding its podcast partner program to 35 new countries this fall, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas. Eligible podcasters will be able to earn revenue from both audio and video podcasts. Premium users' video impressions and ad revenue share from free users contribute to the revenue.
Creators can distribute their shows on other platforms and retain all the earned revenue from sponsorships. Spotify's partner podcast program has so far operated in the U.S., Europe, and Australia, making this the service's most significant geographical expansion to date. The company reported a 140% increase in video podcast consumption on Spotify since the feature's launch in 2022, and total monthly payouts to shows have risen by a third since January.
Spotify recently relaxed its eligibility requirements for video podcast revenue, requiring a minimum of three episodes, 2,000 consumption hours, and 1,000 engaged audience members over the last 30 days. This change has led to an average 45% increase in consumption in participating shows.
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