Softcare FM Manufacturing donates to KATH Mother and Baby Unit, launches maternal health initiative

Softcare FM Manufacturing Limited, a major producer of hygiene and personal care products in Ghana, recently donated essential hygiene items to the Mother and Baby Unit (MBU) at Komfo Anokye Teaching Hospital (KATH) in Kumasi. The company, a subsidiary of Sunda International Investment Group, presented baby care and feminine hygiene products to aid postnatal mothers and their newborns.

Softcare FM also officially launched its Maternal and Child Healthcare Initiative, a flagship Corporate Social Responsibility (CSR) program, aimed at enhancing maternal and child health outcomes nationwide.

Thomas Junior, Softcare FM's Sales and Marketing Manager, emphasized the company's commitment to community welfare by supporting affordable and quality hygiene products for Ghanaians. He explained that the company aims to prevent mothers from struggling to access basic hygiene items during and after childbirth, making the donation an intervention to support vulnerable mothers at KATH.

The donation event included a health education session for postnatal mothers conducted by Softcare FM in collaboration with health professionals at the MBU. The mothers learned best practices in handling newborns and maintaining hygiene to prevent infections. Nana Ama McBrown, a well-known Ghanaian actress and Softcare FM's brand ambassador, interacted with the mothers and urged them to adhere to the health advice provided by professionals.

Renowned Ghanaian actress Nana Ama McBrown emphasized the importance of following health instructions given by nurses and childcare experts to ensure the well-being of newborns. She called on mothers to use the donated products properly and keep their babies clean and safe at all times. Christiana Ampofowaa Acquah, the Neonatal Specialist and Head Nurse at the MBU, expressed gratitude for the timely intervention, stating that the donation significantly reduces the financial burden on new mothers and complements the hospital's efforts to provide quality care.

Christiana noted that the ward mood shifted from despair to happiness after the donation event, as many mothers felt supported emotionally and financially. She called on other corporate organizations and well-meaning individuals to follow Softcare FM Manufacturing Limited's lead by extending support to the MBU, as many mothers struggle to settle medical bills and provide basic needs for their babies.

Christiana highlighted that sustained assistance from the corporate world would greatly improve care delivery and alleviate the burden on vulnerable mothers at the hospital.