Singapore Reading Campaign Offers Cash Rewards For 15 Minutes Of Daily Reading To Fight Digital Distraction
Singapore, September 17, 2026: Singapore’s new reading campaign rewards people for logging at least 15 minutes of reading a day. Readers earn virtual coins that can be converted into cash, with 50 reading sessions fetching SG$1. Whether waiting for a train or spending time alone at a cafe, people in Singapore are being encouraged to embrace a habit that is increasingly competing with their…
Singapore has launched a five-year national reading campaign that offers cash rewards to encourage daily reading habits. Participants must log at least 15 minutes of reading per day, earning virtual coins that can be converted into cash. Each session is worth 20 virtual coins, and 1,000 coins are needed to receive a SG$1 ($0.8) payment.
The initiative aims to combat declining reading habits and increasing digital distraction, promoting long-form reading and critical thinking skills. Officials hope gamification and the prospect of modest rewards will help revive a love for reading among Singaporeans. Despite concerns over whether financial incentives can truly foster a lasting love of reading, the campaign has already sparked debate on the effectiveness of cash rewards in cultivating a lifelong habit of reading.
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