Seoul's streetwear titan Musinsa expands physical footprint to Shenzhen
Musinsa, the Korean e-commerce titan that built an empire out of Seoul’s trendsetting streetwear scene, is doubling down on physical retail in China. The company will open locations on Oct. 31 for both its flagship multibrand boutique and its private-label basic line, Musinsa Standard, side by side in Shenzhen — marking its expansion beyond eastern China into the country's southern fashion hub.…
Musinsa, the Korean e-commerce giant that originated from Seoul's fashionable streetwear culture, is expanding its physical presence in China. On October 31, the company will inaugurate two stores in Shenzhen, its first expansion into southern China after existing retail operations in Shanghai and Hangzhou. Both stores will be located at ONE AVENUE, a prominent mixed-use shopping center in Futian, Shenzhen's central business district.
Musinsa Standard, the company's private-label basic line, will share space with its flagship multibrand boutique. Shenzhen, a significant economic and industrial hub in southern China, boasts a youthful population with considerable buying power. The inaugural store will showcase approximately 30 Korean fashion brands, with additional brands expected to join based on customer feedback and demand.
The primary objective of this store is to introduce Korean fashion labels to Chinese consumers in a brick-and-mortar setting.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
