SA takes another shot at world’s biggest braai record on Heritage Day
More than 3 000 people are expected at Loftus Versfeld for the Heritage Day braai challenge.
South Africa aims to break the world's largest braai record on Heritage Day, despite failing to do so last year. The 2,412 participants missed out on the Guinness World Records recognition because many were chatting instead of braaiing when the event took place. This year, the supermarket group behind the attempt hopes for more disciplined participants who will arrive before the braais are lit and not socialize excessively.
Big Save head of marketing Dylan Jardim explained that the South African attempt was beaten by Japan, which had 2,220 people at their barbecue stations when they were counted. Jardim emphasized that the purpose of a braai is socializing, and this year's attempt in Pretoria will have stewards, or "braai cops," to ensure compliance.
Additionally, pre-lit fires and custom-made braais will be ready to minimize the need for people to leave. They expect around 3,000 participants and have tickets available. Jardim, who came up with the idea three years ago, intended it to be a marketing strategy but turned it into a significant cultural moment.
Written by urgent.news from The Citizen's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
