Nigeria Strengthens Ties with China As Awakan Meets China Tourism Academy President in Beijing
By Justina Uzo The Director General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan is strengtheningNigeria’s tourism development, promotion and destination marketing efforts with a new phase of strategic
Nigeria is bolstering its tourism sector through a new strategic alliance with China, following a high-level meeting between the NTDA Director General, Ola Awakan, and the President of the China Tourism Academy, Dai Bin, in Beijing. The meeting focused on expanding Nigeria-China tourism relations, with a particular focus on developing the Chinese tourism market for Nigeria, leveraging tourism intelligence and traveler trends, and positioning Nigerian destinations to attract a larger share of China's outbound tourism.
Awakan emphasized the need for a structured China-Nigeria Tourism Market Development Programme, which would help Nigeria understand Chinese outbound tourism patterns and create tailored tourism products and destination-marketing strategies. He also called for enhanced technical and capacity-building cooperation, investment and business exchanges, and the establishment of a Nigerian International Tourism Promotion Centre in China.
Dai Bin expressed the Academy's commitment to the partnership and highlighted the importance of improving Nigeria's image among Chinese travelers and tourism operators. The meeting also aimed to facilitate investment and business exchanges, enabling Chinese tourism investors, operators, and hospitality businesses to access investment-ready opportunities in Nigeria.
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