New partnership to expand inclusive football across SEA
ShekhinahPR and Portugal-based Integrated Dreams will roll out programmes in Malaysia, Thailand and Indonesia from next year.
KUALA LUMPUR: ShekhinahPR, a Malaysian sports communications agency, and Integrated Dreams, a Portugal-based organization, have formed a partnership to increase opportunities for people with disabilities in football throughout Southeast Asia. Signed at the World Football Summit Madrid 2026 on September 15 and 16, the collaboration will expand the reach of Integrated Dreams’s initiatives across Malaysia, Thailand, and Indonesia.
The agency's CEO, Christopher Raj, emphasized the importance of ensuring "Football is for all. No one should be left behind. It should not matter what your ability is - everyone should have the opportunity to experience football, to learn, to lead and to contribute."
Integrated Dreams' founder, José Soares, highlighted that inclusion should go beyond mere access to the sport. "It is about creating opportunities for people with disabilities to lead, contribute and build careers within the sports industry."
The partnership, supported by the Fifa Foundation, will initially focus on leadership development, education, capacity-building, and inclusive football. Planned programmes are set to commence next year. Further details regarding the 2027 programs and additional partners will be released in the coming months.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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