Lane Kiffin’s Daughter Seizes College Football Spotlight With Clothing Venture

LSU head coach Lane Kiffin is preparing for his first return visit to Ole Miss, while his daughter Landry is making her own mark in the spotlight. At just 21 years old, Landry is the founder of a new clothing brand called Fifth Year. She has amassed nearly 300,000 followers on both Instagram and TikTok, where she has been promoting the brand for several months before its formal launch on September 14th.

Landry collaborated with talent agency Teall Management and design company Wyt Space to bring her vision to life. The Kiffin family's name recognition in college football has undoubtedly helped Landry's marketing efforts. The initial collection features color schemes reminiscent of both LSU and Ole Miss' colors. Landry plans to host additional pop-up events at various college campuses, particularly around major games.

Family members Kirk Herbstreit and his sons Jake and Tye are also capitalizing on their football fame by launching a similar clothing line called Peter Fan Club. Traditionally, major brands have used the college campus model for marketing purposes, but it seems younger celebrities are now joining in on the trend.