In an unsealed court ruling, a US judge orders Google to make ad tech tools interoperable with rivals, share ad auction data, and appoint an internal monitor (New York Times)
The measures, which fall short of a breakup demanded by the government, effectively ensure that the tech titan's business will continue largely unscathed.
A US judge has ordered Google to make changes to its online advertising business. The company must make its ad tech tools interoperable with those of its rivals and share ad auction data. Google is also required to appoint an internal antitrust compliance monitor.
The ruling, made by US District Judge Leonie Brinkema in Alexandria, Virginia, stops short of demanding that Google break up its advertising technology business. The US Department of Justice had sought a breakup, specifically wanting Google to sell its AdX platform, where publishers pay a 20% fee to sell ads in instant auctions.
The changes ordered by the judge must remain in place for six years. According to Investing.com, Judge Brinkema wrote that the remedies would be sufficient to open up the ad tech markets to competition and prevent Google from engaging in anticompetitive conduct.
Brief written by urgent.news from Techmeme, Investing.com — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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