How Has Ed Sheeran Tour Chaos Affected Streaming Numbers for Macklemore, Other Openers & Ed Himself?
In the midst of controversy over Macklemore being taken off Sheeran's latest stadium tour, he's seen a major change in his streaming fortunes — as have some artists who've left in solidarity.
Since the controversy surrounding Ed Sheeran's Loop Tour and Macklemore's removal, Macklemore's streaming numbers have experienced a significant boost. His song "Hind's Hall" saw its streaming day surpass 43,000 in just one day, marking a 693% increase in a single day and reaching its highest daily stream count in over two years. In addition, Macklemore's entire discography saw a 97% increase in streaming, with his solo material gaining 172% and his collaborations with Ryan Lewis up 68%.
Aaron Rowe, the next Loop Tour participant, also saw a surge in streaming numbers. On Tuesday, Rowe amassed nearly 80,000 streams, a 2,665% bump from the previous day and 460% more than his previous best. Beoga, Sheeran's backing band, also saw a significant increase, with nearly 27,000 streams on Tuesday, up 1,092% from the previous day and their best U.S. streaming day since March.
Contrarily, Ed Sheeran's streaming numbers remained relatively neutral, with just over 3.7 million official U.S. on-demand streams on Tuesday. The controversy has, thus far, not had a discernible impact on his streaming figures.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
