Harsh Goenka, Kiran Mazumdar-Shaw criticise Fendi’s Rs 8.3 lakh ‘Navratri’ bag

Fashion giant Fendi found itself at the center of controversy as its ornate handbag sparked debate over cultural appropriation and the value placed on Indian craftsmanship. The multicolored "Baguette 26424: Multicolour Re Edition bag with embroidery and mirrors" garnered attention due to its resemblance to traditional mirror and bead bags commonly found in Indian festive markets, particularly during the Navratri festival.

Renowned businessmen Harsh Goenka and Kiran Mazumdar-Shaw, founders of RPG Group and Biocon respectively, questioned whether Indian artisans received adequate recognition for their work in the design of the Fendi creation.

The bag, priced at approximately ₹8.3 lakh ($14,600), drew criticism for its almost identical appearance to cheaper, locally-made accessories. Harsh Goenka lamented the substantial price difference between the luxury item and affordable versions available in Indian markets, while Kiran Mazumdar-Shaw labeled the situation as cultural appropriation, asserting that traditional Indian crafts should be acknowledged and credited when used in high-end luxury products.

The debate quickly expanded beyond the Fendi bag, prompting discussions about the broader challenges faced by Indian artisans and the limited global visibility of indigenous craft traditions. Some users called for consumers to boycott Fendi products, while others argued that India needs to foster stronger domestic fashion brands capable of honoring its own design heritage.