G-Dragon collaborates with McDonald’s to launch a new Gochujang Butter series
Hong Kong will get the launch simultaneously with South Korea
Korean pop star G-Dragon has teamed up with McDonald’s to introduce a limited-time Gochujang Butter series in Hong Kong, launching alongside South Korea on September 17. The centerpiece of this collaboration is the Gochujang Butter sauce, imported directly from South Korea, which offers a sweet and spicy flavor profile. McDonald’s Hong Kong will feature this sauce in the Gochujang Butter K-Crispy Thigh Burger, which includes a fried chicken thigh, pineapple slice, and romaine lettuce. Additionally, Chicken McNuggets will come with the Gochujang Butter dipping sauce.
To complement the Korean theme, two time-limited flavors for Shake Shake Fries are available: Korean barbecue and a returning Honey Butter powder sachet. Customers can also upgrade their Extra Value Meals by $9.50 to include the Shake Shake Fries and a new Jeju Satsuma Nata de Coco soda.
Beyond the food, McDonald’s Hong Kong is rolling out exclusive merchandise inspired by G-Dragon’s brand PeaceMinusOne. This includes limited-edition 'I'm M Fan' collectible cards, retro Maccer's caps, badge pins, and a canvas tote bag, starting from September 21 and 23, respectively.
Written by urgent.news from Time Out Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
