Freight Procurement Is Always On Now — AI Speeds It Up
AI in freight procurement could cut bid events from months to just 2-3 weeks. Emerge CEO Mark McEntire explains why shippers can’t treat procurement as a once-a-year event anymore. In this FreightWaves Today interview, McEntire breaks down the shift from annual RFPs to continuous procurement, why price alone is no longer enough, and how shippers […] The post Freight Procurement Is Always On Now —…
Freight procurement is moving from an annual event to continuous, AI-driven decision-making, according to Emerge CEO Mark McEntire. In an interview, McEntire explained that AI can cut the bid process from months down to two to three weeks, as it automates data gathering and pattern recognition. He emphasized that procurement cannot be treated as a "set it and forget it" event, and instead, must be ongoing.
McEntire highlighted that carriers must now be evaluated not just on price, but also on capacity reliability, carrier and lane fit, performance, and fraud risk. He also noted that shippers are dealing with a significant amount of data that humans cannot process, and AI can help identify patterns and anomalies. Emerge recently expanded its LTL procurement capabilities through ProcureOS, consolidating truckload, LTL, intermodal, and rail sourcing onto a single platform.
The CEO outlined three priorities for his first year: engaging with customers daily, driving growth, and instilling urgency within the organization.
Written by urgent.news from FreightWaves's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
