Disney names Adam Smith as direct-to-consumer chairman

The Walt Disney Company has appointed Adam Smith as the new Chairman of Direct-to-Consumer for Disney Entertainment. Smith, who joined the company in 2024, will oversee the company's global entertainment subscription video-on-demand business, including Disney+ and Hulu platforms. He will also be responsible for product development, engineering, advertising technology, programming strategy, and data analytics.

Smith previously served as Co-President, Direct-to-Consumer and Chief Product & Technology Officer for Disney Entertainment and ESPN, and has over 20 years of experience at Google and YouTube. Joe Earley will assume the newly created position of President, Disney Entertainment Television Franchise and Content Strategy. Earley will lead strategic development of Disney Entertainment Television franchises and oversee content and production for international originals, production, labor relations, and creative talent development.

He has been with Disney since 2019, initially overseeing global Disney+ marketing and operations before the platform's launch, and later serving as President of Hulu in 2022. Dana Walden, President and Chief Creative Officer of The Walt Disney Company, announced both appointments.

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