Deutsche Bahn: „Wir brauchen funktionierende Züge, kein weiteres Redesign“
Die Bahn feiert ihre Beschäftigten im neuen Markenauftritt als „Die Macher:innen“. Im Intranet kontern diese fast geschlossen mit beißender Kritik. Dann meldet sich der Konzern.
Deutsche Bahn's communications chief Jens-Oliver Voß insists that the company cannot simply "carry on as before" and must introduce a new brand image to improve its reputation and cut costs. However, many employees have criticized the redesign, arguing that it will not solve the underlying problems with train punctuality and that the focus should be on functioning trains rather than cosmetic changes.
Over 480 comments and replies have been posted in response to the redesign proposal, with the majority expressing dissatisfaction and mocking the decision. The Deutsche Bahn reports that only half of long-distance trains were on time in August, and 16.1% of all rail assets need renewal. In total, the company has allocated 386 million euros for marketing in the past three years, including 28,000 construction sites planned for this year.
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