Coco Mama expands Save Our Coconuts commitment to 1,000,000 seedlings

Manila, Philippines - Coco Mama has significantly escalated its "Save Our Coconuts" initiative, increasing the number of quality coconut seedlings it plans to distribute from 100,000 to 1,000,000 over the next five years. This expansion, a joint effort with HOPE and Vita Coco, seeks to rejuvenate aging coconut trees, support Filipino coconut farmers, and enhance long-term farm productivity.

Since the program's inception in 2024, Coco Mama has already donated 40,000 seedlings to farming communities. The upcoming phase of the program will expand upon this by integrating seedling distribution with farmer training, best planting practices, and assistance in establishing and maintaining new trees. "As the coconut trees age and their productivity declines, this initiative becomes crucial for the income of our farmers," stated Bryan Lingan, AVP and General Manager of Coco Mama at Century Pacific Food Inc. In the Philippines, around 20% of coconut trees are considered senile, leading to reduced yields and income for farmers who rely on these trees.

The initiative aims to address the challenge of replanting by making quality seedlings more accessible and providing farmers with essential knowledge and support to care for them. Nadine Dorego, Marketing Manager at HOPE: Business for Good, emphasized the significance of each planted tree, stating, "Every coconut tree that we plant is also planting opportunity, resilience and dignity, and planting hope for a farmer, for a family and for the next generation of Filipinos."

Coco Mama's announcement of the expanded commitment took place on World Coconut Day in General Santos City, where brand ambassador Judy Ann Santos-Agoncillo participated in a ceremonial planting activity alongside local farmers and representatives from HOPE, Vita Coco, Century Pacific Agricultural Ventures, Inc. (CPAVI), and the Philippine Coconut Authority (PCA).

Santos-Agoncillo highlighted her selection process for supporting products, emphasizing the importance of giving hope and providing people with genuine value and integrity.

The success of the expanded commitment will be assessed not only by the quantity of seedlings distributed but also by their potential to become productive trees, thereby strengthening farms and promoting a sustainable future for Filipino coconut farmers. This press release, published by the independent Advertising Content Team, serves as an official communication from Coco Mama.