ATARASHII GAKKO!, J-pop’s Rebel Schoolgirls, Will Play Together Until They Are “Grandmas”

The Tokyo-based J-pop group ATARASHII GAKKO!, whose name translates to "new school," has been making waves with their unique blend of hip-hop, techno, rock, and schoolgirl aesthetics. Comprised of four members - SUZUKA, RIN, KANON, and MIZYU - the group has released their first EP, Snacktime!, under their US label 88rising. Having spent two-and-a-half months in Los Angeles during the pandemic, the group has settled into their new West Coast outpost in Culver City, CA, where they feel comfortable and relaxed.

Their electrifying live performances have contributed to their global success, leading them to Coachella in 2024 and a sold-out 13-city North American tour. Known for their signature schoolgirl look and dance moves, the group has also experimented with other genres, incorporating elements of rock, techno, and even cirque du soleil-inspired performances. They recently worked with Tokyo-based director Mackenzie Sheppard to create visuals for their latest album, From Tokyo with Love.

The group's music and performances reflect their unique perspective and individuality, deviating from the typical J-pop format. Despite their evolving styles and concepts, the four members remain inseparable, viewing each other as family and best friends. Their bond and shared experiences have enabled them to create music and performances that have captured the hearts of audiences worldwide.