Are AI bots like Instinct and Meta's Muse going to shop for you? And what happens if they do?
If agentic bots start shopping for you, what happens to Amazon, and brands, and advertising? I asked retail expert Jason Del Rey.
The concept of AI-powered shopping agents, such as Instinct and Meta's Muse, has been a topic of debate within the AI industry for years. However, these bots have yet to be widely adopted. Recently, these agentic bots have started rolling out to regular consumers, promising to handle tasks like grocery shopping or booking flights.
This development could significantly alter the shopping experience, potentially impacting major players like Amazon. Experts suggest that while there are challenges, such as consumers' trust in bots and retailers' resistance to disintermediation, AI-driven shopping agents could ultimately reshape the retail landscape.
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