Alexandre Arnault, heredero de LVMH, nombrado miembro del consejo de Nike

Alexandre Arnault, the heir to the luxury empire of LVMH, has been appointed as a member of Nike's board of directors. This move comes at a time when Nike is trying to revitalize its business. The 34-year-old Arnault, who is the deputy CEO of Moet Hennessy, LVMH's wine and spirits division, joins a group of luxury industry elites on Nike's executive committee.

Nike, the world's largest sports apparel company, has struggled to boost sales due to its reliance on outdated designs and a consumer direct-to-consumer sales strategy that required it to give up shelf space in shoe stores. Nike's CEO, Elliott Hill, is striving to turn the company's fortunes around, but its stock has hit its lowest point in 12 years.

Mark Parker, Nike's CEO, praised Arnault for his reputation of helping iconic global brands evolve, innovate, and grow in a complex and changing market. Nike's shares rose by 0.4% after hours on Wednesday. Alexandre Arnault is the third of five children of Bernard Arnault, with all of them holding operational roles in LVMH while they develop their careers.

One of them is expected to eventually take over the helm of the French luxury group. Arnault's younger brother, Frédéric Arnault, leads the luxury brand Loro Piana. Their father, Bernard Arnault, has stated his intention to remain at the helm for the foreseeable future. The appointment to Nike follows LVMH's expansion into the world of sports, including its major sponsorship of the 2024 Paris Olympics and Formula 1.

The Arnault family also acquired Paris FC, a football club, in 2024. Alexandre Arnault has been the second-in-command in LVMH's wine and spirits division since 2025, a division that was previously one of the worst performers in the group but has shown signs of improvement in recent quarters. Previously, he held a senior position at American jewelry company Tiffany, acquired by the luxury group for $16 billion in 2021.

During his time at Tiffany, he oversaw collaborations with the NBA and Nike during a period when the brand was aiming to attract a younger audience. He also led LVMH's acquisition of Rimowa in 2016, transforming the company from a utilitarian German luggage manufacturer into a high-end fashion brand with higher price points. Arnault expressed on social media that he has been a fan of Nike since childhood and everything the brand represents: sports, innovation, creativity, and the constant pursuit of surpassing limits.