Adult performers urge voters to check their status in new campaign
In a new ad campaign, adult performers tell voters to check their registration following the purge of Georgia's voter rolls.
As the 2026 midterm elections approach, adult performers in Georgia are launching a campaign to ensure voters check their registration status. Dubbed "Hot2Vote," this $100,000 ad initiative, spearheaded by over 100 adult creators, aims to inform Georgia's voters following a significant voter roll purge last year, which removed nearly 470,000 names.
The campaign features SFW videos by celebrities like Cherie DeVille and King Noire, alongside pinup-style public service announcements displayed in Atlanta's nightclub areas. Digital advertisements will target Atlanta nightclubs, while adult site ads will be tailored to the city's voters. In addition, performers will distribute QR codes linking to the Hot2Vote website in actual Atlanta locations, allowing voters to verify their registration status on the spot.
Hazel Grace, an Atlanta-based performer and InMelanin production company owner, expressed her team's commitment to reaching out to the community and assisting with registration checks. These ads are tailored to engage individuals who may not typically interact with traditional political ads, with an estimated reach of 400,000 to 450,000 people, primarily men, in the metropolitan Atlanta area.
Hot2Vote is reminiscent of the 2024 "Hands Off My Porn" campaign, which highlighted concerns about Project 2025, a conservative agenda proposed by Donald Trump. The timing of this campaign coincides with ongoing sex worker advocacy efforts, such as the UK's Headline News series, which focuses on climate change issues through popular adult performers.
The Hot2Vote campaign is set to run until October 4, one day prior to Georgia's voter registration deadline ahead of the November elections.
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