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A Crisis Expert Says the Company Caught in the Coldplay Kiss Cam Scandal Responded Right — 48 Hours Too Late. Here’s How to Avoid the Same Mistake.

When your company becomes the viral clip, you have hours, not days. A year after the scandal, a crisis communications expert explains how to be ready before it happens.

A Crisis Expert Says the Company Caught in the Coldplay Kiss Cam Scandal Responded Right — 48 Hours Too Late. Here’s How to Avoid the Same Mistake.

We haven't written up this one. Entrepreneur has the full story — the link below goes straight to it.

Read the original at entrepreneur.com →

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