Why the publisher of Nintendo Life is launching a new PC gaming site
Games media publisher Hookshot has launched Steam Hype , a new PC-focused media outlet. It is the fifth site launched by Hookshot – in which GamesIndustry.biz parent IGN Entertainment holds a minority stake through its acquisition of Gamer Network – and completes the firm's platform lineup alongside Nintendo Life, Push Square, Pure Xbox, and retro brand Time Extension. Read more
Hookshot, a games media publisher and minority stakeholder in IGN Entertainment, has launched Steam Hype, a new PC-focused media outlet. This marks the fifth site launched by Hookshot, alongside Nintendo Life, Push Square, Pure Xbox, and Time Extension. The company's CEO, Dickens, notes that their independence allows them to expand while others contract.
Steam Hype's mission is to highlight the most interesting or deserving games on Steam, focusing on indie and discovery. The site will be overseen by co-founder and editorial director Damien McFerran, with editorial spearheaded by indie game writer Dominic Tarason. Revenue will be generated through advertising, with additional support from Hookshot's reader-funded supporter program.
While the team hasn't spoken to Valve, Steam Hype will primarily focus on Steam games. The firm's current priority is building an audience, with organic promotion and cross-posting on other Hookshot sites being key strategies. Dickens hopes this new venture will become a "badge of honour" for developers and a starting point for players seeking their next game.
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