Tyra Banks wiped her social media, launches a Substack: ‘The World of Too Much’

In the world of reality TV, Tyra Banks’ “America’s Next Top Model” has captured the attention of millennials for over two decades. Known for her penchant for extravagance, Banks has sent aspiring supermodels through a series of over-the-top challenges, ranging from swinging from warehouse ceilings to posing with swarms of bees and even dousing themselves in olive oil amidst bowls of Greek salad.

Banks’ approach to life, however, extends beyond the confines of the television screen. It is this spirit of pushing boundaries that inspired her to launch “The World of Too Much,” a Substack newsletter, at the Fast Company Innovation Festival. This announcement came after Banks had deactivated her Instagram and TikTok accounts, expressing dissatisfaction with the constraints imposed by the platform on her creative expression.

In her own words, Banks describes the newsletter as her “amusement park of my mind,” where she plans to share her most imaginative thoughts, one idea at a time. Unlike other platforms, Banks will be the sole author of every piece, vowing to infuse her unique creativity into every edition.

Banks has always been a woman of many talents. From founding her production company, Bankable Productions, to publishing a young adult novel, she has launched several creative ventures. Her foray into writing was even more ambitious when she authored a dystopian novel, *Modelland*, set in the modeling industry, which she described as “Harry Potter meets Willy Wonka and the Chocolate Factory.”

Despite the book's grand scale, it flopped due to its hefty length, but it has recently gained unexpected popularity, selling for thousands on eBay. This unexpected success has taught Banks a valuable lesson: trust her instincts and expertise, even if they don’t align with conventional wisdom.