‘The Voice’ Boss Shares How the Show Has Changed With the World Over 30 Seasons | Exclusive
Showrunner Audrey Morrissey tells TheWrap about reuniting the original coaches for “The Voice: 30th Season Celebration” special The post ‘The Voice’ Boss Shares How the Show Has Changed With the World Over 30 Seasons | Exclusive appeared first on TheWrap .
Over three decades, the singing competition show "The Voice" has adapted to the shifting landscape of the music industry. With streaming and record sales becoming less lucrative for artists, live performances have become a vital source of revenue for contestants. In this season’s milestone, the winner will receive a $100,000 prize, a recording contract with Universal Music Group and a performance slot at the 2027 Governors Ball Music Festival.
In response to fans’ requests, the show extended voting for the first time to TikTok, a platform where artists now promote their music. With a buzzier energy than past seasons, "The Voice" is relaunching itself under the guidance of showrunner Audrey Morrissey, who reminisced about the early, "Wild West" seasons and is determined to keep the show relevant and engaging for audiences of all ages.
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