S'pore paying S'poreans to read for at least 15 minutes a day
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Singapore is offering financial incentives to Singaporeans for dedicating at least 15 minutes each day to reading. This initiative, called the ReadSG Challenge, was launched by the National Library Board (NLB) on September 6, 2026, and will run until December 31, 2026. The campaign is designed to encourage the public to rediscover the pleasure of reading through a simple daily reading habit.
Participants can earn points by logging their daily reading sessions on the CrowdTask SG platform. Each session of 15 minutes or more earns them 20 virtual coins. Accumulating 1,000 coins is equivalent to S$1, which can be redeemed for purchases at participating merchants. The program employs an honor system, with users logging their reading time via self-reporting.
According to NLB's chief executive Melissa Tam, the challenge aims to address the issue of people spending less time deeply engaging with content due to the vast abundance of information and media at their fingertips. Tam emphasized the importance of building habits through small, consistent actions, starting with the modest goal of reading for just 15 minutes a day. This habit can be cultivated while commuting, before bedtime, or during lunch breaks.
Written by urgent.news from Mothership's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
