Sharjah Summer Promotions 2026 generates more than Dh850 million in economic returns

The Sharjah Summer Promotions 2026 campaign generated over Dh850 million in economic returns for the emirate's retail sector and associated industries, according to organizers. The initiative, coordinated by the Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA), saw more than 1,000 stores and businesses participate in a record-breaking 114-day event.

The campaign, which ran from July 1 to September 15, aimed to stimulate spending during the summer season by offering discounts of up to 75 percent on a variety of products, including fashion, fragrances, electronics, and home furnishings. Over 55 government and private sector partners supported the campaign, which also provided more than 60 tourism packages and experiences.

In addition to retail discounts, the campaign featured over 700 prizes in collaboration with the Sharjah Economic Development Department, including 51 major prizes such as 30 gold bars, shopping vouchers, and gifts worth Dh100,000. The luxury car was the grand prize awarded at the campaign's closing ceremony. Abdallah Sultan Al Owais, Chairman of SCCI, highlighted the campaign's role in stimulating retail activity and supporting businesses across the tourism, hospitality, and retail supply chains.

The Sharjah Summer Promotions also included a Back to School campaign, Fili Heritage Souq, promotional activities at Sharjah International Airport, and family entertainment offerings such as Shamsa Entertainment City at Aljada.