Reggie Rockstone named Unichem Ghana brand ambassador
Ghanaian music icon, entrepreneur and Hiplife pioneer Reggie Rockstone has been named Brand Ambassador for Unichem Ghana Group Limited. The partnership will see Mr Rockstone feature in consumer campaigns, digital content, media engagements, experiential activations and community initiatives for selected Unichem brands. The initial campaigns will focus on Vitafizz and Fisherman’s Friend, alongside…
Renowned Ghanaian musician and Hiplife pioneer, Reggie Rockstone, has been appointed as the Brand Ambassador for Unichem Ghana Group Limited. The collaboration will encompass various promotional activities, including consumer campaigns, digital content, media engagements, experiential activations, and community initiatives for specific Unichem products. The initial emphasis will be on Vitafizz and Fisherman’s Friend, alongside some selected items from Unichem's healthcare, wellness, and lifestyle range.
Unichem's CEO, Jason Nana Yaw Mohan, expressed that Rockstone's significant impact on Ghanaian culture made him a perfect fit for the partnership. Mohan noted that Rockstone, known as "Grandpa Reggie," has continuously evolved while maintaining his authenticity, making him a symbol of the company's own evolution as a generational business in Ghana's healthcare sector.
He further elaborated that the collaboration aims to make health and wellness conversations more engaging and relatable by leveraging storytelling and influential personalities.
Rockstone shared that the partnership holds a personal significance for him, given his role as a father and grandfather while still pursuing creative and business endeavors. He emphasized that maintaining good health is essential for him to continue doing what he loves. Rockstone also mentioned his long-standing trust in the LUEX brand and his excitement about joining Unichem, which extends beyond mere product promotion.
He expressed his anticipation for the brand to explore energy, wellness, family, longevity, and overall enjoyment of life.
With this appointment, Unichem aims to strengthen its ties with consumers by embracing culture, storytelling, and experiential engagements to communicate about health and wellness. The company is committed to investing in local pharmaceutical manufacturing, healthcare distribution, and expanding its wellness and consumer health portfolio.
This partnership marks a shift towards utilizing storytelling, experiences, and culturally relevant conversations, complementing traditional advertising methods to convey health and wellness messages. Consumers can anticipate the collaboration to feature in original content, public appearances, consumer experiences, and targeted campaigns across selected Unichem brands in the upcoming months.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
