Perplexity is betting big on creators
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
Perplexity, an AI platform, is aggressively pursuing partnerships with creators, despite viewing them as a potential threat to its own business. The company recently advertised for a position to oversee its creator marketing efforts, though that listing has since been filled. Perplexity maintains that the role was a backfill for an existing position, rather than the creation of a new creator-marketing function.
The individual who held the position previously was reassigned to take on more significant responsibilities. Perplexity boasts partnerships with hundreds of influencers, ranging from niche creators to major names like Lewis Hamilton and Joe Rogan.
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