Motorway eyes first profit as Premier League deal grows customer base
Motorway is on the cusp of turning its first profit a decade after launch, as the used car marketplace looks to the Premier League to expand its customer base. The tech firm’s co-founder and chief executive, Tom Leathes, said he expects to hit profitability as soon as 2026 after years of consecutive eight-figure losses as [...]
Motorway, a used car marketplace, is poised to achieve its first profit a decade after its launch as it capitalizes on the Premier League to broaden its customer base. The tech firm's chief executive, Tom Leathes, anticipates reaching profitability by 2026 following years of consecutive eight-figure losses. The company's heavy investment in building a foothold in the market led to an 18% revenue surge to £78.8m in 2025, despite a pre-tax loss decrease of over £10m to £25.3m during the period.
Motorway, which has sold over a million cars through its platform, recently secured a deal to become a sponsor of Premier League match broadcasts. The move aims to reach a wider audience. Leathes expressed satisfaction with the strategy, stating that their marketing efforts have become more efficient and impactful. He also noted the strong growth in the UK's car market, driven by increasing demand for electric vehicles (EVs) and the rise of Chinese entrants.
While Motorway hasn't yet seen a significant influx of Chinese brand cars, Leathes expects this to occur in the next couple of years, as the pricing of these cars becomes more established and consumers demand them at the right value.
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