Midea Hosts 2026 Dealers Conference in Lagos

Midea hosted its 2026 Dealers Conference at the Ikeja Marriott Hotel, where dealers, distribution partners, installers, and other trade stakeholders convened to discuss the company's growth opportunities in Nigeria. The event, themed "Innovation | Collaboration | Growth," focused on four key pillars supporting Midea's expansion in the country: residential air conditioning innovations, the Pro Shop, Midea Club dealer experience, and the launch of SpaceMaster, a new side-by-side refrigerator.

Ashok Dimri, Business Head, expressed Midea's aspiration to become a top-of-mind household appliance brand in Nigeria. Additionally, a Q4 SCRATCH AND WIN PROMO was unveiled, featuring instant gifts, consolation prizes, and grand prizes like a Midea-branded car, appliances, and branded gifts. The conference aimed to strengthen the dealer experience, enhance installation standards, and boost retail sales.

Midea's residential air conditioning portfolio was highlighted, focusing on cooling performance, energy efficiency, smart connectivity, reliability, durability, and comfort. The UNICOOL inverter air conditioning systems were showcased, boasting low-voltage protection, Hyper Graphins coating, and multi-scene personalization via MSmartHome. Midea's one-drive-two configuration enabled greater installation flexibility and practical control.

The conference also emphasized Midea's global leadership in air conditioning, having been ranked World's No. 1 Air Conditioner Company for two consecutive years (2024 and 2025). Midea's scale and product investment were seen as crucial for Nigeria, focusing on improving product knowledge, retail execution, installation, service, and customer engagement.