Meta launches paid WhatsApp, Instagram, Facebook features in UAE from Dh5.99

Dubai: Meta has introduced Meta One, a subscription service in the United Arab Emirates that provides users with enhanced features across WhatsApp, Instagram, Facebook, and Meta AI for a monthly fee of Dh5.99. While the base versions of these apps remain free, users can opt for paid upgrades to access additional AI capabilities, customization options, and professional tools.

Over 50 features are being rolled out across the apps, with further enhancements planned for products like Edits and AI glasses. Currently, Meta has generated 15 million subscriptions and trials worldwide.

The pricing structure in the UAE is as follows: WhatsApp Plus costs Dh5.99 per month, offering exclusive themes, special-effect stickers, and pinned chats. Instagram Plus and Facebook Plus are priced at Dh7.99 each. The core subscription at Dh22.99 per month includes access to Meta AI tools and upgraded AI features, while the Premium plan at Dh76.99 per month bundles app subscriptions with even more advanced AI capabilities.

Creator and business plans start at Dh46.99 per month, offering tools such as enhanced profiles, prominent follow buttons, automated follow invitations, and advanced WhatsApp Business features. The top-tier Max plan, priced at Dh1,199 per month, provides extensive analytics, publishing options, and AI-powered features.

Meta emphasizes that its core services, including WhatsApp, Instagram, Facebook, and Meta AI, remain free of charge. Users have the option to pay for Meta One, which offers various features like more AI usage, image/video generation, enhanced WhatsApp personalization, additional Instagram and Facebook features, creator and business tools, and advanced analytics and publishing options. Therefore, individuals are not obligated to pay the Dh5.99 subscription fee to continue using these core services.