McLaren competirá con Lamborghini y Ferrari con su primer SUV
El fabricante británico de deportivos espera que esta iniciativa le ayude a aumentar las ventas y los beneficios y a poner fin a años de pérdidas. Leer
British sports car manufacturer McLaren is set to compete with Ferrari and Lamborghini by launching its first SUV, aiming to boost sales and profits after years of losses. The initiative, part of a £500 million (€583 million) investment from its Abu Dhabi owner, seeks to end years of financial struggles. McLaren plans to build a second plant in the UK, though the exact location remains undecided.
Nick Collins, McLaren's CEO, expects the SUV to launch in the next few years and acknowledges that other luxury brands generate sales volumes of 2,000 to 6,000 units with their SUV models. The company currently manufactures all vehicles in Woking, UK, with a production capacity of around 3,000 vehicles. McLaren's shift towards hybrid vehicles comes despite its recent merger with ForSeven Holdings, a British electric vehicle startup.
The company will design, manufacture, and power its vehicles, while the new investment will also strengthen its carbon fiber capabilities and modernize its paint shop to meet increasing customization demands. The £500 million investment is expected to create at least 1,000 jobs in the UK by 2032.
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